Thursday, July 19, 2007

Shake Your Groove Thang


Talvin Singh. Karsh Kale. Nitin Sawhney. These are only some of the names that come to mind when thinking of Indian Electronica. However there’s a new breed of up-and-coming DJs and artists (and they’re not just British) ready to steal your heart. And the Indian Electronic Festival is ready to show you.

The Toronto based online community, Indian Electronica, started over 4 years ago as a platform for emerging South Asian electronic music and artists. Its goals? To encourage South Asians to pursue music as a career, encouraging collaborations, and to promote South Asian electronic music to all cultures. And of course, to get your dance on. Pretty impressive. Which is why it’s so perfect that just two years later it spawned a globe trotting festival featuring South Asian DJs, dancers, and visual artists.

The festival kicks off tomorrow in Toronto at the Dragonfly with guests such as DJ Alkmst, Abdul Smooth, and Cassius Khan. The roving festival then travels to New York, London, New Delhi, and Mumbai until New Year’s Eve for all kind of sweet electronic action.

Now quit dancing around your room and shake your money maker at the Indian Electronica Festival.

Indian Electronica Festival, www.indianelecronica.com